Kenya’s hotel industry is slowly recovering from the disruption occasioned by the effects of the pandemic. A number of hotels are only now re-opening their doors two years after the stringent lockdowns and travel restrictions that saw a dip in tourist numbers, physical meetings and guest occupancy. Those that remained open were only operating at a fraction of the capacity and incurred high operational costs as a result of the frequent cleaning, sanitization processes and government regulations required to remain open.
As the world begins to shake off the last of the crisis, the hotel industry is looking at various issues that will affect the foreseeable future of partners that hotels will take on in the long term. Faced with various challenges such as liquidity issues, professional staffing, debt and financial restructuring, financial planning, the industry players are also facing a tough balance in terms of customer experience, new entrants, customer service risks and cost management. Re-opening for some hotels therefore only means that they operate at a fraction of their full capacity until they are able to recover from the liquidity challenges.
However, the industry at this point can lean on reliable service partners who will not only add value to their businesses, but also elevate their levels of customer experience to create stickability, memorability and brand desire. As customers realize that they have greater choice and more variety, the largest gain and fastest growth will be attained by hotels that offer wholesome customer experiences. One sure way that hotels can deliver these from value added services is through entertainment both outdoor and in-room TV viewing experiences.
One thing that we have all carried out of the pandemic is the constant desire to stare at a screen. TV viewership has become a habit that many people have adopted during the pandemic years making entertainment an important part of our daily lives. Entertainment providers such as DStv took time to understand the needs of the hotel players and customers they serve, time during which the company revamped their offering to hotels by launching the new DStv Business STAY package which is specifically designed for the hotels segment. The STAY package offers value and an unmatched guest viewing experience for a memorable in-room stays at hotels, guest houses multi-unit dwellings and lodges. The new STAY package offers maximum value to hotels of all sizes that would be looking for an array of affordable world class entertainment that can give their establishments a competitive edge and make them the most preferred destination for their patrons.
The DStv Stay Package offered under DStv Business enables businesses to choose between three available packages – DStv Stay Basic which offers 89 entertainment channels at an affordable rate of Ksh.1,100 per month, DStv Stay Essential with 109 channels at Ksh. 1, 800 per month and DStv Stay Ultra with 150 local and international entertainment channels at a monthly charge of only Ksh. 2,400.
DStv Business STAY package was informed by research and feedback from customers who used the previous Hotel package. The new simplified STAY package has now dropped the add-on channels and increased the content offering, simplifying the payment process and the installation process by introducing SAT>IP connections which makes installation in hotel establishments more cost-effective, scalable and allows for HD viewing. The SAT>IP model benefits smaller commercial environments such as guest houses, small to medium size hotels, boutique hotels and multi-unit dwellings due to the reduced setup costs. Additionally, DStv Business STAY customers who make payments equivalent to 11 months and will immediately qualify the establishment for complimentary viewing on the 12th month.