Facebook, WHO Launch Campaign To Fight Covid-19 Misinformation Across Africa

Covid-19 misinformation
[IMAGE/ COURTESY]

Facebook has launched a new campaign in partnership with the WHO called ‘Together Against Covid-19 Misinformation’.

The campaign will roll out to people in English and French across South Africa, Zimbabwe, Zambia, Uganda, Kenya, Rwanda, Nigeria, Senegal, Côte d’Ivoire and DRC, and will show up on Facebook through a series of graphics with tips on how to spot false news:

  1. Check The Source: Scrutinise content, even if it appears science based
  2. Check How It Makes You Feel: False news can manipulate feelings for clicks 
  3. Check The Context: Look to public health authorities to confirm content 

This comes a month after Facebook announced the biggest worldwide campaign to promote authoritative information about Covid-19 vaccines – working to remove false vaccine claims, reduce distribution of inaccurate health information, and inform people about effective vaccine delivery.

Ensuring users are getting authoritative information about Covid-19 vaccines is just some of the vital work we’re doing here at Facebook. During the COVID-19 pandemic and beyond, we’ll continue working with industry experts and people on our platforms to ensure we’re aggressively tackling misinformation, and giving people additional resources to scrutinize content they see online, helping them decide what to read, trust and share

said Aïda Ndiaye, Facebook Public Policy Manager

As part of the campaign, Facebook will also be launching a dedicated website in English and French, which will include information on how Facebook is tackling misinformation on its platforms.

It will give people more transparency around our Remove, Reduce and Inform strategy, outline our community standards, and share the steps we’re taking to combat false news around global events such as Covid-19, elections and climate change.

said Facebook in a statement.

Share your tips on WhatsApp Through +254757386906. For all the latest technology and business news from Kenya and the world, follow us on Twitter and like us on Facebook. Follow our Telegram Chanel https://t.me/businesstimeske

Share with us on email info@businesstimes.co.ke

Leave a Reply

Your email address will not be published. Required fields are marked *