Safaricom has unveiled its festive campaign dubbed ‘Pokea Uteo Wa Furaha’.
‘Pokea uteo wa furaha’ is a month-long campaign that kicked off on December 4, 2021 up to January 15, 2022, that seeks to deepen customer engagement and experience.
Through the campaign, customers will enjoy numerous gifts and offers in voice, data, M-Pesa, and Bonga points among others.
“This festive season we want to spread the love, cheer and kindness through the various special delights for our customers. We are thus bringing back and rekindling the elements people love about the festive period and giving Kenyans a chance to have a smile after a long challenging year,” said Safaricom CEO Peter Ndegwa.
For voice and data customers, they will enjoy tailor-made deals through the [email protected] Offers which will include 21 minutes and 21 SMS for Ksh20.
For M-PESA customers, they will get up to 20 percent discount when they purchase event tickets, pay for travel such as local flights, SGR train tickets and bus gift vouchers using the M-Pesa Mini Apps.
The first 100 customers to pay for a local flight between the 6th and 10th December, through the newly launched Flights Mini App on the M-Pesa App, will get their ticket at Ksh1000.
From January 2022, businesses and Small and Medium Enterprises (SMEs) will enjoy a special offer on Internet for Business 5Mbps service.
“As part of the campaign, we will be in select regions across the country with surprise delights such as airtime, food hampers, donation of care packs in hospitals, visits to children’s homes and lunch drives targeting street families,” added Ndegwa.
On selected days, Safaricom will also pay for transport for customers traveling to various destinations.
Additionally, as part of the campaign, Safaricom will roll out ‘Bonga for Christmas’ where customers will be able to redeem their Bonga Points to pay for essential goods and services across the vast network of Lipa Na M-PESA merchants in supermarkets, cabs and pharmacies among others.
On December 22, the telco will activate a Google Street view Treasure Hunt where customers have a chance to win Ksh1million in prizes in airtime, devices and shopping vouchers.
“This month-long campaign is anchored on Safaricom’s Customer Obsession journey that aims to deepen customer engagement and experience by continuously adding value to customers using various touchpoints and platforms,” said Ndegwa.