For the Lower Eastern Region of Kenya, Mulleys Supermarket has been what Tuskys was to Nakuru, an identity brand. Before the advent of bigger brands in the three counties of Ukambani, Mulleys Supermarket served the three counties and had even started entering the city market through Mlolongo.
However, in the last couple of months, the chain retailer which had 10 branches in the country closed five in what they termed as a “restructuring move”.
Business Times, however, understands that the move was occasioned by dwindling profits, just like in the case of fallen giants Tuskys, Nakumatt and Uchumi.
“We wish to inform you that Mulleys Supermarket is currently undergoing a necessary process of restructure and reorganization of its business,” said the management on Saturday, November 13, 2021.
The “restructuring” process has seen the retailer close Mulleys Kitui branch, Mulleys Highway in Mlolongo market, Mulleys Express near Machakos bus station, Mulleys Pioneer opposite Machakos General Hospital and Mulleys Tala branch.
“For this reason, we will temporarily close this branch and direct all our activities to Mulleys Embakasi, Mulleys Mtaani (Mlolongo town), Mulleys Masaa (Machakos town), Mulleys Emali (Emali town) and Mulleys Jibambe (Tata town) branches, which will remain open during the period of transformation,” added the notice.
Just like the fallen retail giants, Mulleys problems have been depicted through empty shelves, having failed to restock some products such as clothes since last year.
In a bid to assure Kenyans that it was not falling, Mulleys told renowned comedian Daniel Ndambuki alias Churchill that they were restocking, and that there is no need to worry.
“This year has been tough for businesses. Many rumors have been circulating about the real position of Mulleys Supermarkets. Having contacted them, they have assured me they are working on a restocking strategy and soon they will have everything restocked back on their shelves,” said Churchill.
Mulleys was established in 1969 as a wholesale business by the founding patriarch, the late Peter Ngumbi Mulei. Until 2010, Mulleys operated under the banner Peter Mulei & Sons Limited, before rebranding to Mulleys.