Hilton Continues African Expansion with Dual Signing in Ethiopia
DoubleTree by Hilton Adama. [Photo/Hilton]
Hilton (NYSE: HLT) has announced the signing of an agreement with Brighton Hotels and Business Plc. to open two properties in Ethiopia – DoubleTree by Hilton Adama and DoubleTree by Hilton Dire Dawa. The agreement marks the first internationally branded hotels in the two cities, reaffirming Hilton’s commitment to expanding its presence in Ethiopia with plans to reach eight trading properties across the country in the coming years.
Carlos Khneisser, vice president, Development, Middle East & Africa, Hilton said, “We are thrilled to partner with Brighton Hotels and Business Plc. to open two hotels in Ethiopia. These new additions in Adama and Dire Dawa will further strengthen our footprint across the country, perfectly complementing the soon-to-open DoubleTree by Hilton Addis Ababa Airport and currently trading Hilton Addis Ababa. We look forward to continuing our growth across Ethiopia and delivering reliable and friendly stays to business and leisure guests.”
DoubleTree by Hilton Adama
Strategically located on the main road connecting to Addis Ababa, DoubleTree by Hilton Adama is close to the Adama Science and Technology University, the Oromia Regional State Council and various industrial offices and businesses.
The hotel will feature 188 guest rooms and suites with unobstructed mountain views of the Rift Valley. Guests can enjoy a variety of food and drink venues including a lobby café, a signature restaurant, a terrace, and a pool bar and grill. The hotel will also house various amenities including a ballroom, six meeting rooms, a business centre, a spa, a fitness centre and an outdoor pool and deck.
DoubleTree by Hilton Dire Dawa
Considered one of the main industrial commercial hubs in Ethiopia and the second largest city in the country, Dire Dawa is also the gateway for Harar Jugol – a Holy City and a UNESCO World Heritage Site visited by pilgrims from around the world. DoubleTree by Hilton Dire Dawa will be situated near the city’s new government offices and is a short drive from the main industrial zones. Dire Dawa International Airport is also less than 10 minutes away.
The hotel will include 150 guest rooms and suites, diverse food and drink offerings such as a lobby café, a signature restaurant, a terrace, and a pool bar and grill. The hotel also features a spa, a fitness centre and an outdoor pool and deck. For meetings and events, guests will be able to choose from six meeting rooms, a ballroom, and a business centre.
Mr. Yadeta Bekri, Founder, Brighton Hotels and Business Plc, said, “We are delighted to be working with Hilton to bring a new international brand to the thriving cities of Adama and Dire Dawa. Both properties will offer spacious accommodation, modern amenities and elevated food and drink options for travellers and the local community. We look forward to welcoming guests to these exceptional hotels in the coming years.”
Guests at all Hilton hotels can benefit from the award-winning Hilton Honors®, a loyalty programme allowing more than 210 million members to book directly with Hilton to earn points for hotel stays and experiences. Hilton Honors members can also unlock access to instant rewards and benefits, such as contactless check-in with room selection and exclusive member discounts.
