Kasuku Refreshes Brand Identity After 60 Years in Kenya’s Stationery Market

Kasuku, one of Kenya’s longstanding stationery brands, has unveiled a refreshed brand identity under the new positioning, “Dream. Learn. Become,” as it seeks to strengthen its association with education and children’s development.

The rebrand marks a new phase for the stationery brand, which has been part of Kenyan students’ learning journeys for more than six decades. It also signals an effort to extend Kasuku’s identity beyond stationery products to focus on the aspirations and future potential of learners.

The new identity was unveiled at an event at Mövenpick Hotel in Westlands, Nairobi, attended by media representatives, education stakeholders, business partners and other guests.

Asitha Samaraweera, CEO of Twiga Stationers & Printers Ltd, said the refreshed positioning builds on Kasuku’s history while broadening its engagement with learners, parents and teachers.

“For more than 60 years, Kasuku has been part of Kenyan students’ learning journeys, supporting everyday moments of writing, creativity and expression. The refreshed positioning builds on this heritage and broadens the brand’s story beyond stationery, placing children’s dreams, learning and future potential at its heart,” Samaraweera said.

He described the new tagline as a reflection of the stages of a child’s development, from imagining possibilities to acquiring knowledge and eventually pursuing personal ambitions.

“Kasuku has been part of children’s learning journeys for generations. Now, we want to keep showing up with products they trust and a belief in all they can dream, learn and become,” he added.

Despite the change in its visual identity, the company says its focus on product quality and reliability will remain unchanged. Kasuku will continue serving learners, parents and teachers while seeking new ways to engage with the education community.

As part of the rebranding, the company plans to introduce Share Your Dream, an initiative that will invite children to share their ambitions and encourage others through their stories.

Samaraweera said the initiative would be an early expression of the brand’s renewed purpose and its commitment to giving children’s aspirations greater visibility.

The company did not disclose details of the initiative’s rollout or the financial investment behind the rebranding.