Bloodbath As Mediamax Set To Sack Several Employees

Mediamax Network Limited has announced a wide-ranging restructuring and reorganization of its operations in response to a rapidly changing media environment, digital transformation, and what it describes as “punitive” government regulations.

In an internal communication seen by this publication, the media company cited several pressing challenges, including declining business volumes, a shrinking client base, delays in government payments, and a regulatory environment that has adversely affected advertising revenue—especially from betting and gambling clients.

“The restructuring is aimed at enhancing overall efficiency and effectiveness as the company responds to evolving market dynamics, shifting client needs, and internal process reviews undertaken over the past two years,” the statement read.

Mediamax noted that the move is being driven by a tough macroeconomic environment and rapid technological changes that have disrupted traditional media models. The company singled out the government’s recent decision to award advertising contracts to a single media entity, along with unsettled pending bills from both the National and County governments, as significant setbacks to revenue flow.

As part of the restructuring, the company will undertake a staff optimization exercise which could see job cuts, role consolidations, and department realignments. While the number of affected employees was not disclosed, the company confirmed that redundancies would occur across various departments.

“Unfortunately, these measures may lead to realignments and redundancies that may impact employees,” the notice stated.

Mediamax assured its staff that the exercise would be conducted in strict compliance with Section 40 of the Employment Act, 2007, and in accordance with individual employment contracts. Employees whose roles are declared redundant will receive their terminal dues, including pay for days worked, notice pay, accrued leave, and severance pay calculated at 15 days for each completed year of service.

The notice is effective from July 15, 2025, and will remain in force until August 15, 2025. During this period, the company said it would seek to align affected employees’ skills with any available roles that match their qualifications.

More information on the exact number of roles affected and the support mechanisms available to impacted employees will be communicated in the coming weeks.

Mediamax Network Limited, which owns K24 TV, Kameme TV, and a number of radio and digital platforms, becomes the latest major media house in Kenya to downsize in the face of industry-wide disruption.