Choice Bank Rebrands, Launches First-Digital Banking Model as it Marks 10-Year Milestone
Bonface Isinta, CEO, Choice Bank during Bank's 10 years commemoration and rebrand ceremony in Nairobi. [Photo/Choice Bank]
Nationally licensed Choice Microfinance Bank, now Choice Bank, has officially rebranded and launched its first, inclusive and purpose driven digitally powered banking model, seeking to serve its customers better.
In a colorful launch-rebranding ceremony which coincided with its commemoration of 10 years of operations since its licensing by the Central Bank of Kenya (CBK) in 2015, the bank reaffirmed its commitment to anchoring its development strategy on increasingly developing digital space to secure more market in Kenya.
In a keynote address at the event which was graced by Kiprono Kittony, Chair of the Nairobi Securities Exchange, as Chief Guest, Choice Bank’s Chief Executive Officer (CEO), Bonface Isinta Ombui appreciated all stakeholders for the 10 years’ journey and referred to the digital chapter as a landmark milestone and a bold re-invention towards the future of their banking in the country.
“Ten years of operations is no mean feat. Together with our esteemed stakeholders, we have walked this journey and I want to really thank them for believing in us. Today, we are very proud to officially launch our first, inclusive and purpose driven digital banking model for a better experience to our customers,” said Ombui, adding that more innovations will continue to be considered for better banking experience.
The bank’s rebranding model will also focus on electric vehicles financing, Kenya-China Corridor SMEs support, inclusive asset financing and API- Driven Banking-as-a-service.
Founded in 2015, Choice Bank began by offering relationship-based microloans to underserved communities. The bank’s transformation accelerated in 2021 following investment from the Wakanda Network, which brought capital and a pan-African perspective. In 2022, the bank launched its proprietary core banking system and joined the Kenya Bankers Association.
In 2024, the bank achieved major regulatory milestones, securing its National License, joining the National Payments System, and launching a modern mobile and internet banking platform, laying the foundation for today’s launch.
