Zari Hassan, a South Africa-based Ugandan socialite and entrepreneur, is one of the most famous people on the internet in the East African region.
With a following of over 11.9 million followers on Instagram and 2.1 million on TikTok, Zari is undoubtedly a force to reckon in the online influencing and entertainment arena.
Business Times reflects on an instance when the Boss Lady, as she is famously monikered, made a cool Ksh2.5 million in a matter of hours in Nairobi, Kenya.
In June 2022, Zari was in Nairobi for three days, on a business and pleasure trip, as per media reports.
Revelations indicate that the Boss Lady left the country with a cool Ksh2.5 million after three days of sampling the life of luxury in Kenya’s capital, and well, ‘working’.
Before leaving the country for South Africa, Zari had her account loaded with Ksh1.7 million by Kenyan-based construction and interior design firm Fine Urban-Real Estate, Construction and Interiors. The amount was paid in honour of a marketing agreement between her and the company, whereby she marketed the company’s mansions.
During the same period, she also received Ksh800,000 wired from the XS Millionaire nightclub for her appearance.
In an interview with Business Daily, Zari admits that she does not have a specific strategy to attract clients. In her own words, she says she just “moves with the flow”.
“I don’t have a strategy for how I operate. I just go with the flow. I’m just living life as it’s supposed to be. I don’t complicate things and say, “Okay, if I do this, Samsung is going to look for me.” I just move with life, and things just come,” she told the publication.
Zari bags Ksh14.4 million deal
The Boss Lady is not stopping any time soon.
She has now bagged a one-and-a-half-year deal with the South Korean electronics manufacturer Samsung as its brand ambassador worth Ksh14.4 million.
In the deal, she is tasked with enhancing the overall perception and visibility of the brand and, most importantly, positioning Samsung as the luxury brand of choice.
The deal amounts to Ksh800,000 per month for her influencing duties. We could however not independently verify the deal.
Zari, who now owns the Brooklyn City College in South Africa, attributes her success to her effort with her late husband who they started life together on a low.
“When we started out with my late ex, the father of three of my children, I wasn’t even a musician, I wasn’t anything. We found each other very broke and worked toward a lifestyle because we wanted it so badly. We were in South Africa, so when we started making money, home was the only place to go and show off and have a good time. We began organising champagne parties in Uganda. I’m talking about 2011 when owning a Lamborghini was next to impossible,” she said.
“Later on, we started building businesses and creating wealth. We became business owners, but people were still stuck to the socialite bit about us. But, it’s okay, socialite is part of me. Without that life, I wouldn’t have the life I have today. I don’t regret it at all.”
Zari advises young ladies who look up to her to be authentic, not trying to copy other people’s lifestyles but by doing what they love with a passion.
“So if you are going to put up content as a young girl in this generation, which is full of fake people, at least be yourself. You don’t need a Gucci bag to be on Instagram. Go to the farm and post about it. People will be moved. They will say that girl is doing something, and they will love you for your authenticity,” she adds.
The 43-year-old owns several businesses across Africa, including her influencing brand.