Safaricom Launches Maisha Poa Ni Digital Campaign to Accelerate Digital Inclusion
Fauzia Ali Chief Consumer Business Officer,Gunilla Ouko Regional Business Lead Greater Western & Safaricom Employess celebrating during the Maisha poa Campaign Lauch, the aim of the campign is to drive digital inclusion. [Photo/Safaricom]
Safaricom (NSE: SCOM) has today unveiled a new nationwide campaign dubbed “Maisha Poa Ni Digital”, aimed at accelerating digital inclusion by enabling more Kenyans to transition from 2G feature phones to affordable 4G smartphones.
The campaign seeks to empower millions of Kenyans particularly those in rural and peri-urban communities by giving them access to affordable entry-level 4G+ smartphones. Each purchase of a 4G+ device will come with a free data bundle of 5.5GB. To ease the cost, the phones can be bought through a flexible payment plan on Lipa Mdogo Mdogo, with as low as Ksh. 500 deposit and Ksh. 30 daily instalments.
“At Safaricom, we believe better lives begin with connecting people to people, to opportunities, and to knowledge. Our goal with this campaign is to bridge the digital divide by providing affordable smartphones and flexible payment plans that open access to communication, business, learning, and essential digital services. A smartphone is a gateway to jobs, financial inclusion, and empowerment. As we mark 25 years of transforming lives, we remain committed to using technology to deliver meaningful, customer-driven solutions that uplift individuals, businesses, and communities,” said Peter Ndegwa, CEO, Safaricom PLC.
The Maisha Poa Ni Digital campaign builds on Safaricom’s long-standing efforts to support digital transformation in Kenya. Over the past few years, the telco has expanded its 4G network to reach over 97% of Kenya’s population, while also investing in initiatives that support smartphone penetration and digital literacy.
The campaign aligns with Safaricom’s broader purpose of transforming lives and ensuring that every Kenyan can be part of the digital economy. By migrating users from 2G to 4G, the campaign enhances access to platforms like M-PESA, eCitizen, educational content, and healthcare apps services that are increasingly essential in everyday life.
Customers can visit any Safaricom shop, authorized dealer, or Lipa Mdogo Mdogo agents to get started. Dial *544*5# to check your eligibility.
