Crown Paints Unveils Exclusive Elite Club For Top Partners

Listed paint manufacturer, Crown Paints has unveiled an exclusive reward program designed for its top-performing partners, featuring a luxury trip to Morocco as part of a broader strategic initiative to drive sales..

The five-day, four-night all-expenses-paid trip will take selected partners to the vibrant city of Casablanca, the stunning Atlantic coast, and the iconic Hassan II Mosque. Named TAJI, the program represents a celebration of excellence, premium quality, and long-lasting partnerships, offering recognition to top partners and positioning them as part of the industry’s elite.

During the launch, the firm also unveiled a new range of eco-friendly products, reinforcing the company’s commitment to sustainability and green innovation.

Among the new offerings is Crown Aqua Glow, a next-generation, premium, eco-friendly water-based enamel. Perfectly suited for both interior and exterior applications, Aqua Glow provides exceptional protection while delivering a radiant, high-gloss finish. Ideal for enhancing architectural details or protecting high-traffic areas, this product seamlessly blends beauty with durability.

Also introduced was Crown Damp Protek, a high-performance, environmentally conscious waterproof coating designed to address moisture and damp issues both indoors and outdoors. Featuring advanced technology, the product offers breathable, long-lasting protection across a wide range of surfaces. It is especially effective for sealing hairline cracks on rooftop terraces and preventing damp patches on interior walls.

“Dampness is a pervasive issue in many homes, and Crown Damp Protek provides customers with a high-performance solution that not only meets the highest standards but also supports a more sustainable future,” said Rakesh Biswas, Senior Product Manager.

Additionally, Crown Rain Protek, a robust waterproofing solution designed for extreme conditions was also introduced. This fiber-reinforced, liquid-applied acrylic coating creates a tough, seamless, and highly flexible membrane that provides long-lasting protection for walls, roofs, and terraces. Whether facing torrential rain, extreme heat, or fluctuating weather, Crown Rain Protek is engineered to seal, stretch, and shield against the elements.