Fawzia Ali Appointed New Safaricom’s Chief Consumer Business Officer

Fawzia Ali
Fawzia Ali. [Photo/ Courtesy]

Safaricom has appointed Fawzia Ali as Chief Consumer Business Officer Effective 15th March 2023. Fawzia has held this role in an acting capacity since July 2022.

Following her confirmation to the role, Fawzia will continue with her responsibility of leading the Consumer Business’ Mission and strategic objectives and growing the market share and consumer solutions through product development, digital CVM, terminals strategy and customer insights.

With over 20 years’ experience in finance, sales and commercial, Fawzia has a deep understanding of the market as well as consumer trends and economic landscape. She has been in Safaricom since 2007, when she joined as a Senior Manager – Reporting, Accounts Receivable and M-PESA. Since then, she has grown her career and expanded her breadth through various leadership roles.

Through her leadership journey in Safaricom, she served as the Head of Consumer Planning and Pricing within Finance, before taking up a sales role as the Head of Regional Sales & Operations – Coast. She then moved into commercial when she became the Head of Consumer Segments in 2018, before being appointed Head of Digital Products and Services in 2019.

Fawzia has been one of the champions at leadership level, and in October 2021, she was appointed the Mobile Data Tribe Lead, a role she played with distinction, achieving double-digit growth during the last financial year. Prior to joining Safaricom, Fawzia worked both in Kenya and Uganda with Unilever.

“Fawzia is keen about transforming lives through our consumer products and services and is enthusiastic about empowering women and the communities we serve. This has seen her serve as a Safaricom Foundation Trustee from 2015 to 2022, and she also mentors female colleagues as part of our Women in Leadership program,” said Safaricom CEO Peter Ndegwa.

Fawzia holds a Bachelor of Science Degree in Food Science and Technology from the University of Nairobi and a Master’s in Business Administration from the Jomo Kenyatta University of Agriculture and Technology. She is a Certified Public Accountant of Kenya. She has also attended multiple leadership programs and is a Certified Coach.

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