Vivo Energy Kenya, the company that markets and distributes Shell branded fuels and lubricants, has awarded a matatu driver and his conductor with a brand new 32-seater matatu valued at Ksh5.2 million.
The duo was awarded after emerging winners in the 10-week Weka Collabo promotional campaign.
15 consumers were awarded motorbikes valued at Ksh4.5 million as the company sought to reward loyal customers and sensitize matatu drivers, conductors and Boda Boda riders on Shell fuels and lubricants.
“The public commuter transport continues to be a key driver of our economic development as it provides service to millions of Kenyans a day. Our role as an enabler is to provide wealth creation, employability and foundation within which a new paradigm can be created in this sector. Weka Collabo was an exciting campaign that enabled us to gain insights on how to propel this sector by driving entrepreneurial spirit among our youth whilst propagating our education agenda on Shell fuels and lubricants usage,” said Vivo Energy Kenya Retail Manager Badawi Reda.
Weka Collabo” which loosely translates to ‘Get a partnership” is derived from urban slang that was coined to celebrate the unique relationship and comradely that exists between drivers and conductors in Kenya’s public commuter systems.
In September last year, Vivo Energy plc concluded its expansion to nine countries after reaching an agreement with Engen Holdings (Pty) Limited to restructure the acquisition of Engen International Holdings (Mauritius) Limited by Vivo Energy’s subsidiary, Vivo Energy Investments B.V.
The transaction cost Vivo Energy US$203.9 million (Ksh 20 billion).